Which Social Network Will Rule 2014?
Since it’s inception, Facebook has reigned as king of social networks. But it looks like 2014 could be the year Facebook is unseated from its social throne. Facebook faces fierce competition from...
View ArticleNeed Some Manly Style Advice? Here's One Obvious Place You're Not Looking
Quick question: Say you need to know if it's OK to wear brown shoes with a grey suit. What do you do? Ask a stylish friend? Google it? Believe it or not, Pinterest is awash with helpful men's fashion...
View ArticleThe 10 Best Cheese Dishes For Your Super Bowl Sunday Snacking
We’re almost there, folks. In less than 24 hours, we’ll be preparing for our Super Bowl Sunday celebrations. Boston bars will be jam-packed with football fans, spilt beers and most likely, overpriced...
View ArticleA Peek at the Power of Pinterest [Infographic]
For years, Facebook and Twitter ruled to social media universe. No other networks came close to matching their scale, influence, and impact on the web. Marketers focused their social efforts entirely...
View ArticleStarting an E-Commerce Site
So you have a cool product or brand idea -- why not create an e-commerce business to feature your product! Here is a short list of some resources and steps you can take to bring your retail brand...
View ArticleTwitter's Major New Profile Design is a Copy-Cat of Pinterest & Facebook
Twitter is toying with a major profile redesign that looks like a hybrid between Facebook and Pinterest. An editor at Mashable first spotted the switch-up in the social media site's traditional page...
View ArticleSpringpad's New Notebook Store is Like the App Store & Pinterest Combined
From cooking to cleaning, organizing your life can be tough. But what if you had all those to-do lists made for you – and by professionals, no less? Boston startup Springpad announced Thursday the...
View ArticleHouston Firefighter, Born and Raised in MA, Posts Tribute Video to Beacon St....
The nine-alarm blaze at 298 Beacon St, which claimed the lives of Boston firefighters Lt. Edward Walsh and Michael Kennedy on Wednesday, has drawn national attention over the past couple of days, from...
View ArticleSocial Monitoring Informs Pinterest Marketing Strategy
Can the Man Behind the Axe Brand Bring Men to Pinterest? Over the past 50 years, the labor market has changed dramatically. Instead of workers rising from the production line to the corner office,...
View ArticleHow Social Engagement Brought Gone Girl to Life
Social media analysis requires a fair amount of detective work. Analysts have to search for evidence, identify their suspects, and uncover the guilty party. Just like marketers and advertisers who are...
View ArticlePinterest is Getting More Ads but You Might Have Trouble Spotting Them
One thing that's always separated Pinterest from the social media pack: It's had very little advertising. That’s about to change. In June, the company launched a program to test promoted pins from a...
View ArticleHow Social Media Makes Stress Go Viral
Log into Facebook, Instagram or Twitter and you’re bound to see something that could stress you out. An ex’s new relationship status, maybe, a photo of friends at an event you missed out on, or your...
View ArticleHere Are Fidelity's 5 Biggest Tech Bets
In recent years, a new type of investing has become a growing focus for financial services giants like Boston-based Fidelity Investments: pumping millions into IPO-bound tech companies. The goal is to...
View ArticleIs Pinterest Finally an Inviting Place for Men?
After Ben Silbermann and Evan Sharp launched Pinterest, the founders watched their site quickly become the social media sweetheart for mommy bloggers, brides-to-be, the arts and crafts community and...
View Article4 Trends Changing How Your Business Does Social Media
Sponsored by Nickerson PR. At Nickerson PR, it's not public relations, it's people relations.It used to be that social networks and news feeds were populated with status updates from that girl from...
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